
Lori Salberg
Director of J3Tech Solutions
Lori joined J3Tech in 2017, bringing experience in cemetery, funeral home, and pre-need sales management. Along with sales and operations management, Lori directed the development of two propriety cemetery and funeral home enterprise software systems. Lori began her career in 2001 as a Family Service Counselor for the Catholic Cemeteries in San Jose; became sales and marketing manager, and eventually rose to Associate Director of their three cemeteries. In 2010, Lori furthered her career as GM at Holy Sepulchre Cemetery and Holy Angels Funeral and Cremation Center in Hayward, CA, where she also joined the Catholic Management Services leadership team. As Director of Administration and IT, Lori brought management expertise and software solutions to cemetery and funeral home clients. In 2015, Lori joined PlotBox as VP of Sales. Lori contributed to the development of a SaaS cemetery software program and was principally responsible for introducing it to the US market. At J3Tech, she continues to define and develop tech solutions for funeral home and cemetery clients. She also serves on the ICCFA Sales and Marketing Committee, Catholic Cemetery Conference Marketing and Membership Committee, and the New York State Association of Cemeteries Publications Committee. Lori balances her passion for helping clients prepare for the future with raising her three children, Catalina, JJ, and Lyla. She spends a lot of weekends at dance competitions and baseball tournaments.